ABOUT US

HOW WE WORK

We’re not your standard consulting firm, because we go beyond simply delivering a plan. We’re not your standard creative agency, because we are nimble, efficient, and effective. What we are is a team of experts in your industry with the ability to deliver a range of solutions, from a strategic roadmap all the way through to tactical execution.

OUR EXPANSIVE NETWORK

We work with a network of established freelancers so we can pull in those with the expertise you need, when you need it. That cuts down on expenses for you and keeps things efficient for everyone.

WE PROVIDE 360° SUPPORT

We understand that building strategy is a collaborative process, so our services don’t stop at the door. We will help you vet strategies, concepts, and tactics through your team to ensure internal alignment and cohesive movement. This way, nothing falls through the cracks.

WE DELIVER FOCUSED RESULTS

Together, we have decades of experience in healthcare and technology, so we know your business. We focus in on problems and deliver focused results. Our experience covers most business models and sales approaches. We are seasoned at launching the ChallengerTM Model with the healthcare space and have seen measurable results every time.

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WHAT WE DO

BRAND STRATEGY

From refining your brand architecture to sharpening your focus, we're here to help drive business growth.

PRODUCT LAUNCH

Launch plans, creating new market categories for a disruptive technologies, global roll outs - you name it, we've done it.

MARKET MODELING

Knowing the numbers makes for well informed decisions - we can do the homework for you.

COMPETITIVE ASSESSMENT

We know how to critically evaluate a market and design a plan to win against the competition.

MARKET RESEARCH

With your preferred research vendor, we'll ensure you have well designed research that delivers actionable insights.

POSITIONING & MESSAGING

We'll make sure the right message for your brand reaches the right audience.

EDUCATION & TRAINING

From small in-person trainings, to enterprise-wide updates, we can deliver a message your team remembers.

LIFECYCLE MANAGEMENT

Technology advances quickly, and we can ensure you're getting the most out of your products throughout their lifecycle.

MEET OUR TEAM

CORTNEY DONALDSON

Principal Consultant, Founder

Cortney Donaldson is your strategic expert. With expansive experience ranging from commercialization to product development, she is quick to spot an opportunity and nail a strategy. She has worked with Fortune 500 companies as well as startups, and is experienced in both pharmaceutical and medical device marketing.

Cortney is truly the master of planning and development at Focus Marketing – when you think “big picture,” you think Cortney. She has a keen ability to spot potential challenges and risks from a mile away and identify creative solutions to keep business goals on track. With her extensive knowledge and range of experience, Cortney has what it takes to set your strategic plan up for optimal success, every time.

CAROLYNE MACLELLAN

Strategic Marketing Consultant, Founder

Carolyne MacLellan is your clinical and operational guru. With a rare mix of experience on both sides of marketing (medical device and agency), sales (capital equipment and disposables), and even clinical (as an EMT and cardiovascular technologist), Carolyne has been on every side of the business. This affords her rare insight into every target audience of your business and how to most efficiently execute plans.

At Focus Marketing, Carolyne builds out strategic plans and takes them into execution and delivery. She functions as the point-person for the freelance network, skillfully pulling in and giving direction to the appropriate talent. With her varied experience, Carolyne knows how to find the most efficient path to get the job done and deliver measurable results.

JEFF MARTIN

Strategic Marketing Consultant

Jeff Martin is your upstream and downstream medical device marketing expert.  With experience spanning many medical categories, he is your portal to effective implementation of a variety of go-to-market models.  Blending classical consumer packaged goods marketing experience with his engineering education, Jeff delivers a unique blend of marketing, technology, and clinical knowledge to bring the right product to market in a compelling way.

At Focus Marketing, Jeff takes a holistic view of marketing, from conception to retirement, to help optimize performance at every stage.  His experience will help you create and communicate effective healthcare brand value propositions with a competitive edge.

ANJELIKA BELLE

Brand Experience Consultant

Angelika Schubert-Belle is a your brand experience expert, specializing in all aspects of design.  She brings over 25 years of experience in the medical, consumer product, sports & fitness and automotive industries.  She has received over 12 international design excellence awards from competitions, such as IDSA, IF Awards and Design Innovations and is a holder of 12 international design patents.

At Focus Marketing, Angelika leads the way on brand alignment and design.  She ensures clients are optimizing their brand presence and communications, so they can effectively grow business.

LORIE MCELROY

Copywriter

Lorie McElroy is your consummate writer. With well-honed strategic instinct, she adeptly translates complex information into compelling communication and ensures each healthcare brand achieves its strongest voice in the marketplace. Demonstrating a keen ability to master highly specialized markets, she has written for diverse sectors ranging from Rx treatments to medical devices and OTC products.

Lorie brings to Focus Marketing her trademark curiosity and thoroughness as well as her experience as an Associate Creative Director and Account Group Director at major New York City creative agencies. To provide spot-on solutions for marketing challenges, she excels at collaboration with stake holders because she understands that insight is the essential ingredient for successful communication.

CATHERINE SUN

Copywriter

Catherine Sun is a seasoned copywriter with a specialization in healthcare. Her experience includes nearly a decade in the NYC advertising circuit, working at agencies such as FCB Healthcare, Saatchi & Saatchi Healthcare, and Grey Healthcare Group. Catherine understands how to navigate medical and legal regulations while creating content that is both provocative and digestible. She has an ability to craft messages that speak to audiences, from healthcare professionals to patients, in order to drive desired behaviors and actions.

DRIVING YOUR STRATEGY FROM CONCEPT TO EXECUTION

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Are you looking for tailored marketing services for your healthcare or technology brand? If so, let’s connect!